Providing a customized visual interface based on a dialed number

ABSTRACT

A system may be configured to receive an indication that a call has been placed (e.g., to a call center), and may provide a customized visual interface. The customized visual interface may include information that is potentially relevant to a user who has placed the call, and may be based on, for example, a user profile or history information, a purchase history of goods or services offered by an entity associated with the called party. The customized visual interface may allow the user to more quickly satisfy the purposes of his or her call than through traditional audio or touchtone menus.

CROSS-REFERENCE TO RELATED APPLICATION

This application claims the benefit of, and is a continuation-in-part of, presently pending U.S. patent application Ser. No. 14/185,812, titled “PROVIDING A VISUAL INTERFACE BASED ON A DIALED NUMBER,” filed on Feb. 20, 2014, the contents of which are incorporated herein in their entirety.

BACKGROUND

Companies often use interactive voice response (“IVR”) systems to route telephone calls from customers to representatives that are relevant to customers' needs. IVR systems may make use of automated messages played back to users to represent menus and menu options, and may allow users to navigate the menus by providing vocal feedback and/or by pressing keys on a number pad.

BRIEF DESCRIPTION OF THE DRAWINGS

FIGS. 1-4 illustrate overviews of one or more example implementations described herein;

FIG. 5 illustrates an example environment in which systems and/or methods, described herein, may be implemented;

FIG. 6 illustrates example functional components of a user device;

FIGS. 7 and 8 illustrate example data structures that may be stored by a visual interaction (“VI”) server and an IVR server, respectively;

FIG. 9 conceptually illustrates an event log that may be stored by a VI server;

FIG. 10 illustrates an example process for retrieving a visual interface;

FIG. 11 illustrates an example process for placing a call according to user input provided via a visual interface;

FIG. 12 illustrates an example process for automatically navigating an IVR menu, based on user input provided via a visual interface;

FIGS. 13-17 illustrate example user interfaces that may be presented to a user, in accordance with one or more implementations; and

FIG. 18 illustrates another example overview of an example implementation of providing a customized visual interface;

FIGS. 19 and 20 illustrate user interfaces that correspond to example customized visual interfaces, in accordance with some implementations;

FIG. 21 illustrates another example environment in which systems and/or methods, described herein, may be implemented;

FIG. 22 illustrates an example data structure that may be stored by a user information repository;

FIG. 23 illustrates an example process for providing customized content to a user in response to a call placed by the user;

FIG. 24 illustrates example templates associated with a customized visual interface;

FIG. 25 illustrates another example process for providing customized content to a user in response to a call placed by the user; and

FIG. 26 illustrates example components of one or more devices, according to one or more implementations described herein.

DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS

The following detailed description refers to the accompanying drawings. The same reference numbers in different drawings may identify the same or similar elements.

Companies often use call centers to handle calls from customers. Such calls may correspond to requests to purchase goods or services, obtain customer service, or the like. As smart phone become more and more common, the proportion of calls to companies' call centers from smart phones, compared to landline phones, increases. Calls from smart phones are typically handled the same way as calls from landline phones, even though smart phones often have the capability for richer, more efficient user interaction than landline phones. For example, smart phones generally have the capability of visually displaying information.

Some implementations, described herein, allow for the presentation of visual interfaces in response to certain telephone calls, such as a call directed to a call center of a company. These visual interfaces may allow for an enhanced user experience, as a user may be able to more quickly achieve the user's goals (e.g., obtain information, purchase goods or services, solve a problem, etc.) using a visual interface than would be possible through a purely voice-based system. As described below, in some implementations, the visual interfaces may be customized based on user information, in order to further enhance the user's experience. Further, a company that offers the visual interface may save resources (e.g., telephony resources, human resources, etc.) that would be expended by a purely voice-based system.

FIGS. 1-4 illustrate an example overview of some implementations. As shown in FIG. 1, a user device (e.g., a smart phone) may attempt to place (at arrow “1A”) a call to a call center. For instance, a user of the user device may input a telephone number that corresponds to the call center. A visual interaction (“VI”) application, running on the user device, may intercept (at arrow “1B,” and as denoted by the “X” through arrow “ 1 A”) the call. In other words, the VI application may cause the call not to be placed to the call center. Instead, the VI application may handle the call, as described below.

For example, the VI application may request (at arrow “2”) a visual interface from a VI server. The VI server may provide (at arrow “3”) a visual interface (and/or a link to the visual interface) that corresponds to the dialed number. The VI application may output (at arrow “4”) a VI notification, which may cause the user device to alert the user that a visual interface has been provided. For example, the alert may include an audio alert, requesting that the user interface direct his or her attention to a display screen of the user device. Additionally or alternatively, the alert may include a haptic alert, notifying the user to direct his or her attention to a display screen of the user device. As further shown, the visual interface may be presented (at “5”), via the display screen of the user device.

FIG. 2 illustrates an example visual interface that may be provided, as well as an audio alert that may be played (“Please look at your screen”). As shown, the visual interface may include a set of selectable options (e.g., soft buttons), which may include options corresponding to possible reasons the user may have dialed the call center. For example, assume that the call center is associated with a company that sells tickets to events. The visual interface, as shown, may include options pertaining to tickets, such as “Purchase tickets for events near you” and “View parking information for venues near you.” As shown, the visual interface may also include an option to speak to an agent. In some implementations, the visual interface may be personalized based on the user. For example, the “near you” aspect of the selectable options may be based on a geographical location of the user device, and/or based on a location indicated in a user profile associated with the user.

As indicated by the bold and shading in the figure, assume that the user has selected the “Purchase tickets for events near you” option. FIG. 3 illustrates an example visual interface that may be provided based on the selection of the “Purchase tickets for events near you” option. As shown, the visual interface may provide options to purchase tickets for upcoming events at venues that are near the user's location, as well as an option to speak to an agent. As shown, assume that the user has selected the “Speak to an agent” option.

As shown in FIG. 4, and based on the selection of this option, the VI application may call a call center (e.g., the call center initially dialed in FIG. 1, and/or a different call center). As described below, this call may be placed based on the selections made by the user in the visual interface. For example, a call to a telephone number may be placed directly to an agent who assists users in selecting an event for which to purchase tickets. This telephone number may be different than the telephone number initially dialed (in FIG. 1). Additionally, or alternatively, the dialed call center may receive information regarding selections made by the user, so that an agent at the call center may be able to provide assistance to the user without requiring the user to provide information regarding the user's desires that the user has already provided.

FIG. 5 illustrates an example environment 500, in which systems and/or methods described herein may be implemented. As shown in FIG. 5, environment 500 may include user device 505, VI server 510, content provider 515, IVR server 520, call center 525, and network 530.

The quantity of devices and/or networks, illustrated in FIG. 5, is provided for explanatory purposes only. In practice, environment 500 may include additional devices and/or networks; fewer devices and/or networks; different devices and/or networks; or differently arranged devices and/or networks than illustrated in FIG. 5. Alternatively, or additionally, one or more of the devices of environment 500 may perform one or more functions described as being performed by another one or more of the devices of environments 500. Devices of environment 500 may interconnect with each other and/or other devices via wired connections, wireless connections, or a combination of wired and wireless connections.

User device 505 may include any computation and communication device, such as a wireless mobile communication device that is capable of communicating with one or more networks (e.g., network 530). For example, user device 505 may include a radiotelephone; a personal communications system (“PCS”) terminal (e.g., a device that combines a cellular radiotelephone with data processing and data communications capabilities); a personal digital assistant (“PDA”) (e.g., that can include a radiotelephone, a pager, Internet/intranet access, etc.); a smart phone; a laptop computer; a tablet computer; a camera; a set-top device (“STD”), a personal gaming system, a wearable device, and/or another type of mobile computation and communication device. FIG. 6, described below, illustrates an example of user device 505, according to some implementations.

VI server 510 may include a server device, or a collection of server devices, that maintains information that correlates contact information (e.g., telephone numbers) to visual interfaces. For example, as described below with respect to FIG. 7, VI server 510 may store information that correlates telephone numbers to links (e.g., Uniform Resource Locators (“URLs”)) associated with corresponding visual interfaces. VI server 510 may receive an indication (e.g., from a user device, from a particular call center 525, and/or from another source) that a particular call center 525 has been dialed, and may provide a URL for a corresponding visual interface. As described below, the URL may correspond to content served by, for example, content provider 515. In some implementations, VI server 510 may deliver content (e.g., visual interface content) in lieu of providing a link to the content.

Content provider 515 may include a server device, or a collection of server devices, that store and/or provide content, such as web content, to user device 505. Content provider 515 may, for instance, include a web server that provides stored content in response to requests for the content. The requests may, for example, include Hypertext Transfer Protocol (“HTTP”) requests. For instance, these requests may be based on URLs provided to user device 505 by VI server 510. Content provider 515 may, in some implementations, output requested content using HTTP, Short Message Service (“SMS”), Multimedia Messaging Service (“MMS”), HTML5 WebSocket, WebRTC Data Channel, and/or another protocol or technique. The content, provided by content provider 515, may correspond to, for example, visual interfaces in accordance with implementations described herein. In some implementations, VI server 510 and content provider 515 may be implemented together as a single device or a single collection of devices.

IVR server 520 may include a server device, or a collection of server devices, that identifies options, in an IVR menu, that correspond to user input (e.g., as received via a visual interface provided by content provider 515). For instance, as described below with respect to FIG. 8, IVR server 520 may store information regarding options in an IVR menu, such as an IVR menu associated with a call center. IVR server 520 may use this information to identify IVR menu options that correspond to user input, in order to effectively allow the user to select IVR menu options without necessarily having to listen to audio playback that indicates the IVR menu options. IVR server 520 may also place calls according to the IVR menu options. These calls may be, for example, calls to telephone numbers associated with the menu options, which may be different from a telephone number initially placed to a call center associated with the IVR menu. For instance, while the initially-placed telephone number may be a number associated with a customer service department of the company, the call placed by IVR server 520, based on the selection of a particular IVR menu options, may be placed to a particular department of the customer service department of the company. In some implementations, IVR server 520 may provide content to user device 505. For example, IVR server 520 may provide content for user device 505 to display while user device 505 is “on hold” during a call.

Call center 525 may include a set of devices that receive calls (e.g., customer service calls) from user device 505 and/or from IVR server 520. Call center 525 may be attended to by one or more agents (e.g., operators) that receive the calls and assist users who call call center 525. Call center 525 may include, for example, telephone devices (e.g., landline telephone devices, Voice over Internet Protocol (“VoIP”) devices, etc.), workstations (e.g., desktop computers, laptop computers, etc.), tablets, wearable computers, server devices, and/or other types of devices.

Network 530 may include one or more networks, via which user device 505, VI server 510, content provider 515, IVR server 520, and/or call center 525 may communicate. For example, network 530 may include an evolved packet system (“EPS”) that includes a Long Term Evolution (“LTE”) network and/or an evolved packet core (“EPC”) network that operate based on a third generation partnership project (“3GPP”) wireless communication standard. The LTE network may be, or may include, a radio access network (“RAN”) that includes one or more base stations, some or all of which may take the form of an eNodeB (“eNB”), via which user device 505 and/or another device may communicate with the EPC network. The EPC network may include one or more serving gateways (“SGWs”), mobility management entities (“MMEs”), and/or packet data network (“PDN”) gateways (“PGWs”), and may enable user device 505 to communicate with a PDN (e.g., the Internet) and/or an IP Multimedia Subsystem (“IMS”) core network. The IMS core network may manage authentication, session initiation, account information, a user profile, etc. associated with user device 505.

Network 530 may additionally, or alternatively, include the Public Switched Telephone Network (“PSTN”), a wide area network (“WAN”), a metropolitan area network (“MAN”), the Internet, a fiber optic-based network, and/or a combination of these or other types of networks. Network 530 may include one or more wireless networks in addition to, or in lieu of, an LTE network. For example, network 530 may include a Code Division Multiple Access (“CDMA”) 2000 lx network, a second generation (“2G”) wireless network, a third generation (“3G”) wireless network, a fourth generation (“4G”) wireless network, a fifth generation (“5G”) wireless network, a “Wi-Fi” wireless network (e.g., a network that operates according to an Institute of Electrical and Electronics Engineers (“IEEE”) 802.11 standard), and/or another wireless network. In some implementations, network 530 may include, and/or be communicatively coupled to, one or more other networks.

FIG. 6 illustrates example functional components of device 600. Device 600 may, in some implementations, correspond to user device 505, shown in FIG. 5. As shown, device 600 may include input/output (“I/O”) module 605, VI application 610, VI correlation information module 615, and voice call module 620. In other implementations, device 600 may include additional, fewer, different, or differently arranged components. In some implementations, the functionality described below with regard to one component may be performed in whole or in part by one or more other components.

I/O module 605 may receive user input, such as dialed numbers and/or input received via a visual interface. The user input may correspond to, for example, the actuation of “hard” buttons (e.g. physical buttons on device 600) and/or soft buttons (e.g., buttons presented via a touchscreen of device 600). I/O module 605 may also present visual interfaces via a display screen of device 600, and/or may audibly present notifications and/or other sounds associated with visual interfaces, in accordance with some implementations.

VI application 610 may determine whether a dialed number corresponds to a call center, for which a visual interface is available. For example, VI application 610 may compare a dialed number to information stored by VI correlation information module 615 (described below), and/or may query VI server 510 regarding the dialed number. For example, VI correlation information module 615 and/or VI server 510 may store contact information (e.g., a list of telephone numbers) that correspond to call centers with which a visual interface is associated.

VI application 610 may intercept calls (e.g., corresponding to numbers dialed via I/O module 605) that correspond to call centers with which a visual interface is stored. For example, in lieu of allowing the call to go through to a particular call center (e.g., in lieu of allowing a call to be placed via voice call module 620), VI application 610 may retrieve a visual interface (and/or a link to a visual interface), associated with the call center, from VI server 510 and/or content provider 515, and may cause the visual interface to be presented via I/O module 605.

In some implementations, VI application 610 may place calls, via voice call module 620. The calls, placed by VI application 610, may correspond to user input received via a particular visual interface. For example, VI application 610 may store an event log (e.g., as described below with respect to FIG. 9) that corresponds to user input received via the user interface, and may place a call (e.g., to IVR server 520 and/or to call center 525) according to the user input. For example, VI application 610 may output some, or all, of the event log to IVR server 520, and/or may make selections, associated with an IVR menu, based on the information stored in the event log.

In some implementations, VI application 610 may receive “on hold” content to present, while device 600 is presently engaged on a telephone call with a particular call center 525. For example, VI application 610 may receive the “on hold” content from IVR server 520, based on event log information provided by VI application 610. As described below (e.g., with respect to FIG. 13), the “on hold” content may include content that may be relevant to the user's selections, such as merchandise or information associated with the user's selections, “on hold” music associated with the user's selections, etc.

VI correlation information module 615 may, as described above, store contact information that corresponds to visual interfaces, in accordance with some implementations. For example, as mentioned above, VI correlation information module 615 may store a list of telephone numbers that are associated with particular call centers 525. The information, stored by VI correlation information module 615, may be provided by administrators associated with content provider 515, IVR server 520, and/or call centers 525. Additionally, or alternatively, the information, stored by VI correlation information module 615, may be provided by a telecommunications service provider associated with device 600. In some implementations, device 600 may not include VI correlation information module 615. In some such implementations, VI application 610 may, as mentioned above, query VI server 510 regarding dialed numbers, in order to determine whether the dialed numbers correspond to call centers for which visual interfaces are available.

Voice call module 620 may, as described above, be used to place calls (e.g., voice calls). Voice call module 620 may include, for example, software and/or hardware circuitry that allows device 600 to place calls via a wireless telecommunications network (e.g., a cellular network), the Internet (e.g., using VoIP), the PSTN, etc. Additionally or alternatively, voice calls may be placed via the Internet using WebRTC. For instance, voice call module 620 may receive a set of dialed digits (e.g., from I/O module 605 and/or from VI application 610) that correspond to a telephone number, and may place a call based on the dialed digits.

FIG. 7 illustrates an example data structure 700, which may be stored by VI server 510 and/or VI application 610, in some implementations. As shown, data structure 700 may be used to store information that correlates telephone numbers to visual interfaces (e.g., links to visual interfaces).

For example, a particular example telephone number “800-555-5555” may be associated with a visual interface located at the URL “http://www.foo.com/VI.html.” VI server 510 may use this information to provide the visual interface to user device 505. For example, VI server 510 may receive an indication that the telephone number “800-555-5555” was dialed by a user of user device 505. As mentioned above, VI application 610 may have intercepted the call, and requested visual interface information from VI server 510. VI server 510 may provide the URL “http://www.foo.com/VI.html” to user device 505, which may retrieve the visual interface located at the URL. In some implementations, VI server 510 may retrieve the visual interface, and may provide the visual interface to user device 505. The information, stored in data structure 700, may be received from an administrator associated with VI server 510, content provider 515, call center 525, and/or from another source.

While shown as a table, data structure 700 may, in practice, take the form of another data structure, such as a linked list, an array, tree, and/or any other suitable data structure. Further, while specific types of information are shown in FIG. 7, in practice, data structure 700 may include additional, less, different, and/or differently arranged information.

FIG. 8 illustrates an example data structure 800, which may be stored by IVR server 520 in some implementations. As shown, data structure 800 may be used to store information relating to the navigation of IVR menus. For example, the information in data structure 800 may be used to correlate user input, received via user interface, to IVR menu options.

As shown, the information stored by data structure 800 may include information pertaining to the selection of options in a visual interface, such as “URL” and “Option name.” The URL field may correspond to a URL of a selected option, in a visual interface. For example, the visual interface may include a HyperText Markup Language (“HTML”) page, on which different options correspond to different URLs. Additionally, or alternatively, a particular option may be associated with another identifier, such as a name (“option name”). The “IVR Menu state” field may indicate a set of options, in an IVR menu, that correspond to a particular option associated with a visual interface.

For example, as shown, the URL “http://www.foo.com/option1.html” may correspond to a “View events” option in a visual interface. This option may correspond to a key press of “1,” in a particular IVR menu. For instance, an audible representation of the IVR menu may include an audible playback of the phrase, “Press ‘1’ to listen to a list of events.” As further shown, the URL “http://www.foo.com/option2.html?event_id=1” may correspond to an option, named “Justen Timberlake @ V Center Feb. 1.” Assume that this option is selected after the “View events” option is selected. As shown, the IVR menu state may include “1, ‘Justen Timberlake.’” This menu state may simulate, for instance, a user pressing “1” on a keypad of a telephone, and speaking the phrase, “Justen Timberlake.” Based on the key press of “1” and the subsequent utterance of the phrase “Justen Timberlake,” an option to purchase tickets to a particular Justen Timberlake concert may be presented via an IVR menu.

For instance, a particular telephone number, associated with purchasing tickets (e.g., a telephone number associated with a particular call center 525), may be called by IVR server 520. The dialed call may be connected to user device 505, which may communicate with call center 525. Additionally, or alternatively, IVR server 520 may provide IVR menu state information to user device 505, which may dial a call center and may provide the IVR menu state information automatically (e.g., without further user input), thus bypassing IVR menus that the user would ordinarily be required to navigate manually.

While shown as a table, data structure 800 may, in practice, take the form of another data structure, such as a linked list, an array, tree, and/or any other suitable data structure. Further, while specific types of information are shown in FIG. 8, in practice, data structure 800 may include additional, less, different, and/or differently arranged information. For example, in some implementations, data structure 800 may store information regarding telephone numbers associated with certain options. The telephone numbers may be stored in addition to, or in lieu of, IVR menu state information. For instance, one particular IVR menu state may correspond to one telephone number, while a different IVR menu state may correspond to a different telephone number.

FIG. 9 illustrates an example event log 900 that may be stored by, for example, VI application 610. As mentioned above, event log 900 may store information regarding user input (e.g., as provided by I/O module 605), associated with dialing numbers and/or with visual interfaces. For example, as shown, example event log 900 may indicate that the telephone number “800-555-5555” was dialed by a particular user or user device 505. The event log may also indicate an identifier (“User ID”) associated with the user or user device 505, such as a user or device name, a serial number, an International Mobile Station Equipment Identity (“IMEI”), an International Mobile Subscriber Identity (“IMSI”) value, an IP address, and/or another identifier. As described below, the identifier may be used to provide personalized service to the user.

Continuing with the example shown in FIG. 9, event log 900 may also include an indication that a “View Events” options was selected, that a “Justen Timberlake @ V Center Feb. 1” option was selected, and that a “Speak to Agent” option was subsequently selected. The information stored in the event log may correspond to information provided as part of a visual interface. For example, a visual interface may include metadata that indicates names that are associated with particular options. For example, this metadata may indicate that a particular selectable option, in the visual interface, is associated with the option name “Justen Timberlake @ V Center Feb. 1.” While event log 900 shows option names, in practice, event log 900 may additionally, or alternatively, include URLs, and/or other identifiers, associated with selected options.

As mentioned above, VI application 610 may provide some or all of event log 900 to IVR server 520, in order for IVR server 520 to navigate one or more IVR menus based on user input. For instance, IVR server 520 may identify an IVR menu associated with the telephone number “800-555-555.” IVR server 520 may further identify a telephone number associated with the subsequent selections made by the user (i.e., “View Events,” then “Justen Timberlake @ V Center Feb. 1,” and then “Speak to an Agent”). Additionally, or alternatively, IVR server 520 may dial 800-555-5555 and enter IVR menu options associated with the events in event log 900 (e.g., “1,” and then “Justen Timberlake,” referring to the example information shown in FIG. 8). Additionally, or alternatively, IVR server 520 may provide information to user device 505, which may allow user device 505 to automatically navigate one or more IVR menus in a manner consistent with the user's interactions with the visual interface. For example, user device 505 may dial 800-555-555 and enter the IVR menu options associated with the user input.

In some implementations, IVR server 520 may use event log information to provide “on hold” content to user device 505. For example, IVR server 520 may provide (e.g., may “push” via SMS, WebSocket, WebRTC, and/or another technique) visual interface content that includes options to purchase merchandise or services, indicate interest in merchandise or services, etc. IVR server 520 may additionally, or alternatively, provide audio content, such as music, to be played while user device 505 is on hold. The audio content may be related to the user input. For instance, assuming that the user input relates to a musician, the audio content may include music by the musician, or by a related musician (e.g., a musician of the same or a similar genre).

FIG. 10 illustrates an example process 1000 for retrieving a visual interface based on a dialed number. In one example implementation, process 1000 may be performed by user device 505 (e.g., by VI application 610). In other implementations, some or all of process 1000 may be performed by one or more other devices in addition to, or in lieu of, user device 505.

Process 1000 may include receiving a dialed call notification (block 1005). For instance, as described above with respect to VI application 610, user device 505 may detect that a number was dialed (e.g., by a user of user device 505). For example, VI application 610 may receive, or intercept, an indication from I/O module 605 regarding the dialed call.

Process 1000 may also include determining whether the dialed number is associated with a visual interface (block 1010). For example, as described above with respect to VI application 610, user device 505 may determine whether the dialed number is associated with a visual interface. For instance, VI application 610 may locally store data (e.g., a list of telephone numbers that are associated with a visual interface) and/or may query an external source (e.g., VI server 510) to determine whether the dialed number is associated with a visual interface.

If the dialed number is associated with a visual interface (block 1010—YES), then process 1000 may include blocking the call from being placed (block 1015). For instance, VI application 610 may prevent the call from being placed by voice call module 620.

Process 1000 may additionally include identifying a URL associated with a visual interface that corresponds to the dialed number (block 1020). For example, as described above with respect to VI server 510 and data structure 700, user device 505 (e.g., VI application 610) may determine a URL for a visual interface that corresponds to the dialed number by requesting the URL from VI server 510. In some implementations, user device 505 may store information associating the dialed number with the URL. In some such implementations, user device 505 may forgo contacting VI server 510 to determine the URL.

Process 1000 may also include retrieving the visual interface (block 1025). For instance, user device 505 may use the URL to access content, stored by content provider 515, which includes the visual interface. In some implementations, in lieu of obtaining (at block 1020) a URL to the visual interface, user device 505 may receive the visual interface content from VI server 510. In some such implementations, VI server 510 may locally store the visual interface content, and/or may retrieve the visual interface content by using the associated URL.

In some implementations, the visual interface content may include, or may be associated with, audio content. For instance, the audio content may include music to be played while the visual interface is presented, audio feedback for options included in the visual interface, an audio and/or haptic notification indicating that the user should direct his or her attention to the display screen, and/or other audio content. In some implementations, the audio content may include an instruction to play audio content locally stored on user device 505. For instance, the instruction may be an instruction to play a generic “alert” sound on user device 505, and/or an instruction to play a sound file that is associated with presenting visual interfaces.

When retrieving the visual interface, user device 505 may output information that may be used to personalize the visual interface. For example, user device 505 may include geo-location information, user profile information, and/or other information that may be used to personalize the visual interface. For instance, content provider 515 may use the personalization information to provide a visual interface that is more relevant to the user (e.g., based on the user's location, user preferences, user activity, etc.).

Process 1000 may further include presenting the retrieved visual interface (block 1030). For instance, as described above with respect to I/O module 605 and VI application 610, user device 505 may display the visual interface on a display screen associated with user device 505. In some implementations, when presenting the retrieved visual interface, user device 505 may also output a haptic and/or an audio notification (e.g., “Please look at your screen,” as shown in the example of FIG. 2). As discussed above, and as further described below with respect to FIG. 11, the visual interface may be used to allow the user to more efficiently perform tasks or obtain information than would be possible with a purely voice-based system.

If the dialed number is not associated with a visual interface (block 1010—NO), then process 1000 may include allowing the call to be placed (block 1035). For example, voice call module 620 may be allowed to place the call corresponding to the dialed number received at block 1005.

FIG. 11 illustrates an example process 1100 for processing user input in a visual interface (e.g., a visual interface presented at block 1035 of FIG. 10). In some implementations, process 1100 may be performed by user device 505 (e.g., by VI application 610). In other implementations, some or all of process 1100 may be performed by one or more other devices in addition to, or in lieu of, user device 505.

Process 1100 may include receiving user input associated with a visual interface (block 1105). For instance, as described above with respect to I/O module 605 and VI application 610, user device 505 may receive user input via a presented visual interface, such as selections of options presented in the visual interface.

Process 1100 may also include storing state information associated with the user input (block 1110). For example, as discussed above, user device 505 may store an event log (e.g., example event log 900) based on input received via the visual interface.

Process 1100 may additionally include receiving a request to place a voice call based on the visual interface (block 1115). For example, a user may select an option, in the visual interface, that indicates that a call should be placed. For instance, a user may select a “Speak to an agent” option, or a similar option.

Process 1100 may further include placing a voice call based on the state information (block 1120). For example, as described above with respect to VI application 610 and voice call module 620, user device 505 may place a call to IVR server 520 and/or a particular call center 525 based on event log 900. For instance, user device 505 may identify a telephone number associated with the user input provided via the visual interface. In order to identify the telephone number, user device 505 may provide event log information to IVR server 520, which may determine a telephone number associated with the events indicated in event log 900. Additionally, or alternatively, user device 505 may place a voice call to a telephone number, and may automatically provide IVR selections to an IVR menu that is audibly presented when the telephone number is dialed.

In some implementations, user device 505 may provide call log 900 to IVR server 520 (e.g., via SMS, MMS, WebSocket, Transmission Control Protocol/IP (“TCP/IP”), or the like). User device 505 may also place (at 1120) a voice call to IVR server 520, which may call a particular call center 525 based on the provided call log 900. For instance, as described above with respect to FIG. 8, IVR server 520 may determine a telephone number associated with an IVR menu state associated with call log 900, and/or may determine a set of IVR menu options. IVR server 520 may bridge the call with user device 505, so that user device 505 may carry on the call with the callee called by IVR server 520.

Process 1100 may also include providing the state information to a callee of the voice call (block 1125). For example, in some implementations, user device 505 may provide some or all of event log 900 to call center 525 (e.g., via SMS, MMS, WebSocket, TCP/IP, and/or another technique). An operator associated with call center 525 may view the call log and may be able to use the call log to better serve the user of user device 505. For instance, the operator may view selections made by the user in the visual interface, and may be able to provide information to the user based on these selections.

FIG. 12 illustrates an example process 1200 for automatically navigating an IVR menu, based on user input provided via a visual interface. In some implementations, process 1100 may be performed by IVR server 520. In other implementations, some or all of process 1100 may be performed by one or more other devices in addition to, or in lieu of, IVR server 520.

Process 1200 may include receiving a call request with IVR options (block 1205). For example, IVR server 520 may receive a request, from user device 505, to place a call based on a set of IVR options. For instance, as discussed above, the request may include event log 900, based on which IVR server 520 may identify a set of IVR options associated with the requested call. Additionally, or alternatively, the call request may itself indicate a set of IVR options. In some implementations, the call request may be received via SMS, MMS, TCP/IP, and/or another technique. In some implementations, the call request may be received via a voice call placed to IVR server 520.

Process 1200 may also include placing a call to a call center based on the received call and the IVR options (block 1210). For example, IVR server 520 may place a voice call to a particular call center 525 based on the IVR options identified in the call request, and/or based on IVR options determined based on the call request. As described above, placing the voice call may include navigating one or more IVR menus based on the identified IVR menu options, associated with event log 900.

In some implementations, IVR server 520 may bridge the call with user device 505, from which the call request was received (at block 1205). In some implementations, IVR server 520 may forgo bridging the call if IVR server 520 is placed “on hold” when the call is placed. In some such implementations, IVR server 520 may bridge the call with user device 505 when IVR server 520 determines that the call is no longer “on hold.” For instance, IVR server 520 may detect a voice on the call (e.g., a voice of an operator associated with call center 525), and/or may otherwise receive an indication (e.g., from call center 525) that the call is no longer “on hold.”

Process 1200 may additionally include presenting content based on the IVR options (block 1215). For example, IVR server 520 may present content associated with selections made by the user in a visual interface, as indicated by event log 900. The content may include, for example, audio content (e.g., music associated with the user's selections), store content (e.g., a visual representation of merchandise and/or services for sale), and/or other information (e.g., frequently asked questions, or the like). This content may be presented by user device 505 while the call is “on hold.” In some implementations, user device 505 may receive user interaction information associated with the content (e.g., a user may select a particular item for sale, as presented in the content). User device 505 may notify IVR server 520 regarding the user interaction, and IVR server 520 may modify event log 900, to include information regarding the user interaction. IVR server 520 may, in some implementations, provide the information, regarding the user interaction, to a callee of the call (placed at 1210), in order to allow the callee to discuss the user interaction with the user.

FIGS. 13-17 illustrate example series of user interfaces that may be presented to a user, in accordance with some implementations. In some implementations, the user interfaces shown in these figures may be presented via user device 505. In other implementations, some or all of the user interfaces may be shown by one or more other devices in addition to, or in lieu of, user device 505.

For example, as shown in FIG. 13, user interface 1305 may be presented when a user dials a number associated with a particular call center 525. For example, as shown in the example, assume the user has dialed “800-555-5555.” Further assume that this number is associated with a particular call center 525, for which a visual interface is available.

User interface 1310 may correspond to a visual interface that is associated with the dialed number. As shown, when user device 505 presents user interface 1310, user device 505 may audibly play a notification (“Please look at your screen”). As shown in example user interface 1310, the visual interface may correspond to, for example, a service that sells tickets for events. As indicated by the highlighting and the shading, assume that the user selects the option for “Justen Timberlake @ V Center.”

Based on the selection, user interface 1315 may be presented. As shown, user interface 1315 may include a seating chart, based on which the user may select a seat or seats. As also shown, an option may be presented to speak to an agent. As indicated by the highlighting and the shading, assume that the user selects the “Speak to an agent” option.

Based on the selection of the “Speak to an agent” option, user interface 1320 may be displayed. User interface 1320 may correspond to “on hold” content provided by, for example, IVR server 520. As shown, the “on hold” content may be based on the user's selections in the previous screens. For example, a song by Justen Timberlake may play while the user is on hold, and options to select merchandise and/or services associated with the selected concert (e.g., shirts, VIP tickets, parking passes, CDs, videos, and limo to concert) may be presented. As also shown, an estimated hold time may also be displayed.

User interface 1325 may be presented once the call is no longer on hold. For example, an agent associated with call center 525 may “push” (e.g., via SMS, MMS, WebSocket, TCP/IP, and/or another technique) an instruction to user device 505 to display user interface 1325, which may include a seating chart. The user may use the seating chart while speaking to the agent, in order to select a seat.

User interface 1330 may be presented when the user has purchased a seat. For example, the agent associated with call center 525 may “push” an instruction to user device 505 to display user interface 1330. As shown, user interface 1330 may include an option to rate the user's experience, and an option to view order details.

FIG. 14 illustrates a series of user interfaces that may correspond to a user making selections in a visual interface, without needing to speak to an agent. Some of the example user interfaces (i.e., user interfaces 1305 and 1310) are the same as discussed above with respect to FIG. 13 and will, therefore, not be described in detail here. As shown in FIG. 14, user interface 1405 may correspond to a visual interface that is presented upon the selection (in user interface 1310) of a particular event, for which a user may be interested in purchasing tickets. As shown in user interface 1405, the user may select a seat via the visual interface. While not explicitly shown, the user may complete the transaction via another user interface (e.g., by providing payment information). Upon completion of the transaction, user interface 1410 may be displayed. In some implementations, user interface 1410 may include an option (frequently asked questions, or “FAQs”) to view additional information regarding the selected event. Upon selection of the option, additional information, such as parking information, venue information, or the like, may be presented.

FIG. 15 illustrates a series of user interfaces that may correspond to IVR menu options being presented visually to a user. Some of the example user interfaces (i.e., user interfaces 1305 and 1310) are the same as discussed above with respect to FIG. 13 and will, therefore, not be described in detail here. As shown, a user may select a “Speak to an agent” option in user interface 1310.

Based on the selection of the “Speak to an agent” option, user interface 1505 may be displayed. For example, user device 505 may notify IVR server 520 that a call is requested, and IVR server 520 may respond with visual options that would be audibly presented, via IVR, if the call were placed. User device 505 may display the IVR options visibly via user interface 1505. As further shown, assume that the user selects a particular option, “Cancel an order.” Based on the selection of this option, a call may be placed to a telephone number associated with canceling orders. This may allow the user to bypass the need for audibly interacting with an IVR menu, thus saving the user's time.

FIG. 16 illustrates a series of user interfaces that may correspond to a visual interface, which is based on a user's location. For instance, as shown, user interface 1605 may be presented when a user dials a number associated with visual interfaces. Assume, for example, that the dialed number is a number associated with a ticket vendor. Further assume that the user is presently located at an event that is in progress, for which the ticket vendor sells tickets. Based on the location information, VI application 610 may determine a seating location (e.g., a section), of a venue at which the event is being held, in which the user is located. Additionally, or alternatively, VI application 610 may determine the seating location of the user based on a user profile or user history (e.g., a ticket purchase history). VI application 610 may also determine that a seat upgrade is available (e.g., unsold tickets that may be more desirable). For example, VI application 610 may communicate with a server associated with the ticket vendor to determine that the seat upgrade is available.

As shown, user interface 1605 may include an option to purchase upgraded seats. In some implementations, the upgraded seats may be sold at a discount, as compared to an initial price of the seats. In some implementations, upon purchase of the upgraded seats, the user's original seats may be made available for purchase.

FIG. 17 illustrates a series of user interfaces that may correspond to a visual interface, which may be provided based on automobile diagnostic information. For instance, user device 505 may be in communication with diagnostic device associated with an automobile, such as a device that is attached to an on-board diagnostics (“OBD”) port (e.g., an OBD II port) of an automobile. For instance, user device 505 may communicate with the diagnostic device via Bluetooth®, Near Field Communication (“NFC”), Wi-Fi, and/or another communication technique.

In some implementations, upon detection of an automobile-related event (e.g., a potential car accident, a low tire warning, a fuel warning, etc.), user device 505 may automatically place a call to a particular call center 505 associated with assisting with automobile-related events. In some situations, a user may manually call such a particular call center 525. As shown, when dialing a number, VI application 610 may determine that the dialed number is related to a call center 525 that is associated with automobile assistance. VI application 610 may obtain a visual interface (e.g., user interface 1705). When obtaining the visual interface, VI application 610 may provide automobile diagnostic information, and the visual interface may be personalized based on the automobile diagnostic information. For instance, as shown in FIG. 17, user interface 1705 may include a message indicating that a tire is flat, and may present an option to contact roadside assistance. This may be useful in situations where different callees may be associated with different services (e.g., one callee associated with roadside assistance, another callee associated with reporting emergencies, etc.).

FIG. 18 illustrates another example overview of an implementation, in which customized visual interfaces may be provided to a user without requiring a VI application on user device 505. For example, as shown, a user device may place a call to a call center. A customized visual interface (“CVI”) server may receive a notification of the call. For example, the CVI server may receive a request for a customized visual interface from the call center and/or from another device (e.g., a network device that handles call establishment signaling). The CVI server may also receive service information regarding the call center. The service information may indicate a type of service offered by the call center, and/or may include user information that is specific to an entity associated with the call center. For example, assume that the call center is associated with an entity that sells tickets to events. The call center service information may, in this example, include information indicating that a user has purchased tickets to a particular event. As another example, assume that the call center is associated with a shipping company. The call center service information may, in this example, include information indicating that a shipment has been sent to the user, and may include tracking information for the shipment. The call center service information may, in some implementations, include a template, based on which a customized visual interface may be generated.

The CVI server may also look up information, regarding the user, in a user information repository. For instance, the CVI server may query the user information repository based on a telephone number of the user device, in order to determine the user information. The user information may include, for example, the user's name, present location, preferences, transaction history, and/or other user information. The CVI server may use the user information and/or the cell center service information to generate a customized visual interface, and, as shown in FIG. 18, may provide the customized visual interface to the user device. In some implementations, the CVI server may provide the customized visual interface, or a link to the customized visual interface, via SMS, email, WebSocket, WebRTC, or another form of communication. In some implementations, the CVI server may provide the customized visual interface via a messaging application that intercepts the call in a manner similar to that described above (e.g., with respect to FIG. 1). In other implementations, the CVI server may provide the customized visual interface via a messaging application that receives an application-directed message and then redirects the call.

In some implementations, when receiving the call, the call center may play an audible message, such as “Please check your SMS messages shortly for a link to a customized interface,” and may hang up and/or place the call on hold. The CVI server may send (e.g., within the next few seconds) an SMS message to the user device, including a link to the customized visual interface. Alternatively, the user device may receive an application-directed message that causes a web browser on the user device to open a customized web page. The user of the user device may use the customized visual interface to obtain or provide information in a manner that may be more expedient than a traditional audio IVR menu, thus enhancing the user's experience. Since the visual interface is customized based on information that is specific to the user, the user's experience may further be streamlined, thus saving time and providing more pertinent options for the user.

FIGS. 19 and 20 illustrate example customized visual interfaces 1900 and 2000, respectively, which may be generated by a CVI server, in accordance with some implementations. As mentioned above, customized visual interfaces 1900 and 2000 may be generated based on a template provided by an entity associated with call centers associated with the respective visual interfaces. In other implementations, the CVI server may intelligently generate the customized visual interfaces (e.g., without a template).

FIG. 19 illustrates an example customized visual interface 1900 that may correspond to an entity that sells tickets for events. As shown, customized visual interface 1900 may include a name of a user (“Renee”), as well as information regarding tickets purchased by the user. In the illustrated example, assume that the user owns tickets to an event that is occurring on a present day (“today's Bruno Marz concert”). Customized visual interface 1900 may include information on the location of a “Will Call” window, at which the tickets may be picked up (“Will Call window is located at Gate F”), including a link to access directions to the “Will Call” window. Customized visual interface 1900 may also provide an option to share the user's location (e.g., with the call center, via a social networking application, etc.).

Customized visual interface 1900 may also include an option to speak to or co-browse with an agent, in case customized visual interface 1900 did not provide the user with satisfactory information or functionality. The option to speak to the agent may cause the user device to redial the telephone number corresponding to the call center (in situations where the call was terminated) and/or to a different telephone number (e.g., a telephone number that bypasses the CVI functionality). When the “speak to an agent” option is selected, the user's interactions with the customized visual interface may be provided to the call center, so that the call center can address the user's needs without requiring the user to redundantly provide information that the user has already provided. For example, if the user had already selected “get directions,” the call center may be informed of the previous selection, and may not offer to provide directions (or may offer to provide directions after providing other options to the user). The option to co-browse with the agent may cause a co-browsing session to be initiated such that the agent can view the user's web browser session and point (e.g., point to various seating locations at a concert venue). When the “co-browse with an agent” option is selected, the user's interactions with the customized visual interface may be provided to the call center, so that the call center can address the user's needs without requiring the user to redundantly provide information that the user has already provided.

FIG. 20 illustrates an example customized visual interface 2000 that may correspond to a shipping company. As shown, customized visual interface 2000 may include information regarding a delivery that was sent to a particular user. The information may indicate the status of the delivery (“Delivered”), a location that the shipment was delivered, and a date and time at which the delivery was made.

While FIGS. 19 and 20 illustrate particular examples of customized visual interfaces, numerous other types of information may be included in customized visual interfaces, in accordance with some implementations. For instance, customized visual interfaces may, in some implementations, include advertising and/or other content that is based on a user's past browsing, purchase, or location history.

FIG. 21 illustrates an example environment 2100, in which systems and/or methods described herein may be implemented. Some devices or networks shown in FIG. 21 (e.g., user device 505 and/or network 530) may be similar or identical to devices or networks described above with respect to FIG. 5. For the sake of brevity, detailed descriptions of similar devices are not reproduced here. As shown in FIG. 21, environment 2100 may include user device 505, CVI server 2110, interaction server 2115, user information repository 2120, call center 2125, and network 530.

The quantity of devices and/or networks, illustrated in FIG. 21, is provided for explanatory purposes only. In practice, environment 2100 may include additional devices and/or networks; fewer devices and/or networks; different devices and/or networks; or differently arranged devices and/or networks than illustrated in FIG. 21. Alternatively, or additionally, one or more of the devices of environment 2100 may perform one or more functions described as being performed by another one or more of the devices of environments 2100. Devices of environment 2100 may interconnect with each other and/or other devices via wired connections, wireless connections, or a combination of wired and wireless connections.

CVI server 2110 may include a computing device, or a collection of computing devices, that generates and provides customized visual interfaces to user device 505. For example, CVI server 2110 may receive an indication (e.g., from user device 505, from a particular call center 2125, and/or from another source) that a particular call center 2125 has been dialed, and may generate a corresponding customized visual interface. As described below, the customized visual interface may be customized for a particular user, associated with user device 505, based on user information (e.g., which may be provided by user information repository 2120 and/or from another source). In some implementations, the customized visual interfaces, generated by CVI server 2110, may be based on a template associated with the particular call center 2125, to which the call was placed. As described below, a particular template may specify types of user information to include in a customized visual interface, and/or a layout of the customized visual interface. In some implementations, CVI server 2110 may provide a URL to the generated customized content.

Interaction server 2115 may include a computing device, or a collection of computing devices, that receive information regarding user interactions with customized visual interfaces. Additionally, or alternatively, interaction server 2115 may be implemented (via hardware circuitry and/or processing logic) partially or entirely on another device, such as user device 505. Interaction server 2115 may, for example, receive information indicating options selected in the customized visual interface, amount of time spent viewing a particular portion of the customized visual interface (e.g., time spent viewing a particular “page,” of a group of pages associated with the customized visual interface), and/or other information regarding user interactions with the customized visual interface. Interaction server 2115 may present the interaction information to call center 2125 and/or to another source. For instance, if a user selects a “speak to an agent” option in a customized visual interface, call center 2125 may be dialed by user device 505, and interaction server 2115 may provide interaction information to call center 2125, in order to assist call center 2125 in handling the call. The interactions, recorded by interaction server 2115, may be additionally, or alternatively, used in a machine learning context. For example, the information presented via a customized visual interface may be selected based on what the user is likely to be interested in. By analyzing the user's interactions (e.g., which options the user selected, whether the user chose to speak to an agent after a customized visual interface was presented, etc.), more useful information may be included in a customized visual interface.

User information repository 2120 may include a computing device, or a collection of computing and/or storage devices, that store information regarding users and/or one or more user devices 505. An example of the types of information, which may be stored by user information repository 2120, is described below with respect to FIG. 22. The information, stored by user information repository 2120, may be received from user device 505, from users of user devices 505, from a network administrator, one or more network devices, and/or from another source. In some implementations, some portions of user information repository 2120 may be provided for different call centers 2125. For example, multiple call centers 2125 may each maintain, or may each provide, specific information associated with a particular call center 2125. For instance, a first call center may be associated with an entity that sells tickets to events, and may maintain or provide information regarding tickets purchased by particular users; and a second call center may be associated with an online shopping web site, and may maintain or provide information regarding past orders made via the web site, wishlists of items sold via the web site, and/or other types of shopping-related information.

User information repository 2120 may provide user information to CVI server 2110 via an interface, such as an application programming interface (“API”). The API may be used to manage authentication and/or security, in order to allow CVI server 2110 to access user information associated with a particular call center 2125 for a call to the particular call center 2125, without accessing user information associated with another call center 2125.

Call center 2125 may include a set of devices that receive calls (e.g., customer service calls) from user device 505. Call center 2125 may be attended to by one or more agents (e.g., operators) that receive the calls and assist users who call call center 2125. Call center 2125 may include, for example, telephone devices (e.g., landline telephone devices, VoIP devices, etc.), workstations (e.g., desktop computers, laptop computers, etc.), server devices, and/or other types of devices. While the term “call center” is used herein, call center 2125 may, in some instances, refer to a single telephony or computing device.

FIG. 22 illustrates an example data structure 2200, which may be stored by user information repository 2120. As mentioned above, multiple instances of data structure 2200, or portions of data structure 2200, may be stored by one or more repositories 2120. Additionally, or alternatively, one instance of data structure 2200 may correspond to one user. That is, a particular instance of data structure 2200 may store information for one user.

As shown, data structure 2200 may include a telephone number, a user profile and/or history, entity-specific user data, user device capability information, and notification preferences. The telephone number field may indicate a telephone number (e.g., a mobile directory number (“MDN”)) and/or another identifier (e.g., a device identifier, a media access control (“MAC”) address, an IMEI value, an IMSI value, etc.) associated with user device 505.

The user profile/history field may include information such as a user's name, home address, email address, present location, location history (e.g., one or more locations that the user or a user device 505, associated with the user, has visited in the past), browsing activity (e.g., web sites that the user or user device 505 has accessed in the past), shopping activity (e.g., items purchased by the user, such as items purchased via user device 505), and/or other types of profile or history information associated with the user or user device 505.

The entity-specific user data field may include information related to a particular entity (e.g., a business that is associated with a particular call center 2125). As mentioned above, the entity-specific user data may include information relating to goods or services, offered by the entity, purchased by the user. Additionally, or alternatively, entity-specific user data may relate to goods or services, which the user has not purchased, but has expressed interest in (e.g., a wishlist), and/or goods or services that the entity has programmatically or algorithmically determined that the user may be interested in. As another example, entity-specific user data may relate to profile information that is more detailed and/or different from the information stored in the user profile/history field. For instance, the entity-specific user data may include a user name associated with the user, for a web site or other service associated with the entity.

The user device capability information field may include information that indicates device capabilities of user device 505, such as a screen size, screen resolution, whether the device has a microphone, whether the device has a camera, whether the device has multiple cameras (e.g., front-facing camera, rear-facing camera) whether the device can receive certain types of messages (e.g., SMS messages, emails, proprietary messages (e.g., messages directed toward a proprietary messaging application), etc.), an uplink or downlink throughout capacity associated with user device 505, and/or other types of capability information. In some implementations, the device capability information field may indicate whether user device 505 is capable of handling application-directed SMS messages (e.g., SMS messages that are directed to, and handled by, an application other than a traditional messaging application). The user device capability information may be used when providing a customized visual interface to user device 505.

The notification preferences field may include user preferences as to how a particular user desires to be notified that customized visual interfaces are available. For example, a user may have specified that he or she would like to receive an SMS message with a URL to a customized visual interface when the customized visual interface is available. As another example, a user may have specified that he or she would not like to receive visual interfaces when calling a particular (or any) call center 2125. As yet another example, a user may have specified that he or she would like the ability to collaboratively browse with a call center agent. As yet another example, a user may have specified that he or she would like a message to be played, during a telephone call placed to call center 2125, indicating that a customized visual interface is available.

FIG. 23 illustrates an example process 2300 for providing customized content to a user in response to a call placed by the user. In some implementations, process 2300 may be performed by CVI server 2110. In other implementations, some or all of process 2300 may be performed by one or more devices in addition to, or in lieu of, CVI server 2110.

Process 2300 may include receiving (at 2305) a call notification and/or customized visual interface request. For example, CVI server 2110 may receive a notification from a particular call center 2125 and/or a network device (e.g., a network device that is involved in a call setup procedure, a voice call application server, etc.) that a call has been placed to the particular call center 2125. The notification may include, for example, an identification of a caller (e.g., an MDN or another identifier of user device 505, from which the call was received) and an identification of the particular call center 2125 (e.g., a telephone number or another identifier associated with call center 2125). In some implementations, the notification and/or request may include information (such as an IP address, a URL, a name, etc.) identifying a particular user information repository 2120, which may store entity-specific user information for call center 2125. In some implementations, the notification and/or request may include a template, or may specify an existing template (e.g., may include a name, URL, or other identifier of the existing template). The template may be stored by user information repository 2120 or another device, in some implementations.

Process 2300 may also include identifying (at 2310) information associated with the caller and/or the caller's device. For example, CVI server 2110 may identify user information (e.g., user information stored by user information repository 2120) associated with user device 505, or a user of user device 505. For instance, CVI server 2110 may query user information repository 2120 for user information, based on the MDN (or other identifier) of user device 505. Additionally, in some implementations, user information repository 2120 may query user information repository 2120 for entity-specific user information, based on the telephone number (or other identifier) of call center 2125. In some implementations, user information repository 2120 may request user information from multiple repositories 2120 (e.g., one user information repository 2120 that does not include entity-specific information, and another user information repository 2120 that includes entity-specific information). In some implementations, CVI server 2110 may obtain user device 505 information (e.g., screen size, screen resolution, microphone availability, camera availability, etc.) from a device profile database or directly from user device 505 (e.g., using media queries).

Process 2300 may further include generating (at 2315) customized content, based on the identified caller information. For instance, as mentioned above, user information repository 2120 may identify a template, associated with call center 2125. For instance, call center 2125 may have selected a template based on user information, such as goods or services purchased by the user, and may request that the particular template be used.

In other implementations, user information repository 2120 may select a template based on the user information, including entity-specific user information. For example, if a user has purchased tickets to an event that is scheduled to begin on the same day that the user has placed the call, call center 2125 may select a template associated with providing directions to the event, ticket pickup information, sharing (e.g., with the call center, via social media, etc.) the user's location, etc. As another example, if the event is scheduled to begin on a day that is later than the day that the user has placed the call, call center 2125 may select a template associated with upgrading the tickets, reselling the tickets, etc. As yet another example, if a user has not purchased tickets to an event, call center 2125 may select a template that includes offers to purchase tickets in which the user may be interested (e.g., for artists that have been selected based on the user's history or profile, events that are near the user's present or home location, etc.). In some implementations, the customized visual interface may include additional dynamic information provided by call center 2125 (e.g., information that is not stored by user information repository 2120), such as the information regarding upcoming events.

In some implementations, a template may be selected based on other information, such as a user's present location, device capabilities, etc. For example, if a user is located relatively far away (e.g., at least a threshold distance) from a scheduled event, such as in another state, at a time that is relatively close to the event (e.g., within a threshold amount of time of the event), a different template may be selected than if the user were relatively close to the event. For example, instead of selecting a template with information regarding where to pick up tickets, a template with ticket resale information may be selected. As another example, if user device 505 has a relatively low resolution, a different template (e.g., a “low-resolution” template) may be selected than if user device had a relatively high resolution.

FIG. 24 illustrates example templates 2405-2415, which may be used to generate customized visual interfaces. As shown, templates 2405-2415 may each include “static” and “dynamic” components. A “component” may include text, shading, display areas, and/or other formatting. A static component may be a component that is independent of user information or other provided information. An example of a static component, in template 2405, is the word “Hello,” as well as the comma and the exclamation point in the same line of text. A dynamic component, in the same line, is the “<User.firstName>” component, which may be dynamically populated with a first name of a user (e.g., a user who called call center 2125), and which may be received from user information repository 2120. In this figure, the dynamic components are generally represented with brackets (i.e., “<” and “>”).

Template 2405 may be a template that may be used for a user who has purchased tickets to an event that is occurring on the same day that the user has called call center 2125. Template 2405 may also be a template representation of customized visual interface 1900, shown in FIG. 19. Some dynamic components may refer to information received from user information repository 2120, while other dynamic components may refer to other information (e.g., event or other information provided by call center 2125 or another source). For example, the <User.firstName> component may refer to information provided by user information repository 2120, while the <Event> components (e.g., <Event.name> and <Event.willCallLocation>) may refer to information provided by another source.

As further shown in template 2405, components may include functionality other than presenting text. For example, some components may refer to “widgets,” which may refer to user interface functionality or objects. One example widget, shown in FIG. 24, is a “share location” widget (<Widget.shareLocation>), which may include an option to share a user's location. Widgets may allow for third party or complex “black box” functionality to be effortlessly included, or “plugged in,” to the templates (e.g., current traffic conditions based on the user's location, current weather based on the user's location, etc.).

Template 2410 is an example template that may be selected when a user has purchased tickets for an event that begins on a later date than a date on which the user calls call center 2125. As mentioned above, template 2410 may include options such as options to resell the tickets, upgrade the tickets, reserve a limousine, etc. The options may include hyperlinks to web pages (or other types of interfaces) that may be relevant to the options. The linked web pages may be dynamic, in that the selection of the option may cause user and/or interaction information to be passed to the web page.

Template 2415 is an example template that may be selected when a user has not purchased tickets to an event. As shown, information regarding different events (e.g., images and names for <Event1>, <Event2>, and <Event3>) may be included. The information may be provided as links to pages or other interfaces that allow the user to purchase tickets to a particular event.

Returning to FIG. 23, process 2300 may additionally include outputting (at 2320) a link to the generated customized content. For example, CVI server 2110 may output a URL or other type of link, that refers to the customized visual interface that was generated based on the selected template. In some implementations, CVI server 2110 may provide the link to user device 505 based on notification preferences associated with user device 505 (e.g., may send the link via SMS, via an application-directed SMS message, via email, etc.).

FIG. 25 illustrates another example process 2500 for providing a customized visual interface to a user. In some implementations, process 2500 may be performed by CVI server 2110. In other implementations, some or all of process may be performed by one or more other devices. Some or all of process 2500 may be performed after portions of process 2300 have been performed. For example, process 2500 may be performed after blocks 2305 and 2310 have been performed (e.g., a call notification and/or customized visual interface request have been received, and user and/or entity information have been identified).

As shown, process 2500 may include generating and outputting (at 2505) a link to customized content. For example, CVI server 2110 may output a link, which may be accessed by user device 505. The link may be a “placeholder” link, in that CVI server 2110 may wait for the link to be accessed before generating the customized content. This may save resources (e.g., processing and/or storage resources) in situations where a user does not access customized content, and/or in situations where a user waits a relatively long time before accessing customized content.

Process 2500 may also include receiving (at 2510) a request for customized content, based on the link. For example, CVI server 2110 may receive a notification from a web server, to which the link points, that the link has been accessed.

Process 2500 may additionally include generating (at 2515) the customized content, based on receiving the request. For example, CVI server 2110 may generate a customized visual interface, based on a selected template, after receiving the notification that the link has been accessed. In some implementations, CVI server 2110 may output the customized content to a web server to which the link points, and the customized content may be viewed by a user of user device 505.

Process 2500 may further include determining (at 2520) that the customized content has been accessed and is no longer needed. For example, CVI server 2110 may receive interaction information (e.g., from interaction server 2115), and may determine, based on user interactions with the customized content, that the content is no longer needed. For instance, CVI server 2110 may determine that the content is no longer needed if the content has not been interacted with for at least a threshold amount of time (e.g., one minute five minutes, etc.). As another example, CVI server 2110 may determine that the content is no longer needed when the user has completed a particular task (e.g., purchased a ticket, selected an option to obtain directions, selected an option to navigate away from the customized visual interface, etc.).

Process 2500 may also include flushing (at 2525) the generated content to free up resources. For example, once the customized content is no longer needed, CVI server 2110 may output an instruction (e.g., to a web server that hosts the customized content) to de-allocate resources (e.g., storage resources) dedicated to the customized content. For example, the de-allocated resources may be returned to a resource pool, and may be able to be used for other purposes (e.g., to host other content). In this manner, the customized visual interfaces may be provided and managed in an efficient manner, without unnecessarily wasting resources on unused customized visual interfaces.

FIG. 26 is a diagram of example components of device 2600. One or more of the devices described above may include one or more devices 2600. Device 2600 may include bus 2610, processor 2620, memory 2630, input component 2640, output component 2650, and communication interface 2660. In another implementation, device 2600 may include additional, fewer, different, or differently arranged components.

Bus 2610 may include one or more communication paths that permit communication among the components of device 2600. Processor 2620 may include a processor, microprocessor, or processing logic that may interpret and execute instructions. Memory 2630 may include any type of dynamic storage device that may store information and instructions for execution by processor 2620, and/or any type of non-volatile storage device that may store information for use by processor 2620.

Input component 2640 may include a mechanism that permits an operator to input information to device 2600, such as a keyboard, a keypad, a microphone, a camera, a gesture sensor, a button, a switch, etc. Output component 2650 may include a mechanism that outputs information to the operator, such as a display, a speaker, haptics, one or more light emitting diodes (“LEDs”), etc.

Communication interface 2660 may include any transceiver-like mechanism that enables device 2600 to communicate with other devices and/or systems. For example, communication interface 2660 may include an Ethernet interface, an optical interface, a coaxial interface, or the like. Communication interface 2660 may include a wireless communication device, such as an infrared (“IR”) receiver, a Bluetooth® radio, a near-field communications (“NFC”) radio, or the like. The wireless communication device may be coupled to an external device, such as a remote control, a wireless keyboard, a mobile telephone, etc. Communication interface 2660 may utilize a microphone and speaker for audio-based communications and/or display and camera for visual communications. In some embodiments, device 2600 may include more than one communication interface 2660. For instance, device 2600 may include an optical interface and an Ethernet interface.

Device 2600 may perform certain operations relating to one or more processes described above. Device 2600 may perform these operations in response to processor 2620 executing software instructions stored in a computer-readable medium, such as memory 2630. A computer-readable medium may be defined as a non-transitory memory device. A memory device may include space within a single physical memory device or spread across multiple physical memory devices. The software instructions may be read into memory 2630 from another computer-readable medium or from another device. The software instructions stored in memory 2630 may cause processor 2620 to perform processes described herein. Alternatively, hardwired circuitry may be used in place of or in combination with software instructions to implement processes described herein. Thus, implementations described herein are not limited to any specific combination of hardware circuitry and software.

The foregoing description of implementations provides illustration and description, but is not intended to be exhaustive or to limit the possible implementations to the precise form disclosed. Modifications and variations are possible in light of the above disclosure or may be acquired from practice of the implementations. For example, while series of blocks have been described with regard to FIGS. 10-12, 23, and 25, the order of the blocks may be modified in other implementations. Further, non-dependent blocks may be performed in parallel.

Additionally, while example data structures are illustrated in FIGS. 7, 8, and 22 as including certain types of information, in practice, these data structures may store additional, fewer, different, or differently arranged types of information than shown in these figures. Furthermore, while these data structures are shown as tables, in practice, these data structures may take the form of any other type of data structure, such as an array, a linked list, a hash table, a tree, and/or any other type of data structure.

Furthermore, while some examples are described separately, concepts from some example implementations can be combined with concepts from other example implementations, even if not explicitly described herein. For instance, while FIG. 18 is described in the context of a call being placed to a call center and a visual interface request being provided by the call center, in some implementations, similar concepts as those described in FIG. 1 may apply. For example, a user device may include a CVI application (which may be similar, in some aspects, to the above-described VI application), which may intercept the call to the call center. For instance, the CVI application may notify the CVI server that a call has been attempted to be placed to the call center, and the CVI server may generate a customized visual interface based on the notification, and may provide the customized visual interface to the user device (e.g., by sending a message, such as an application-directed SMS message, to the CVI application). The user device may then present the customized visual interface via the CVI application.

To the extent the aforementioned embodiments collect, store or employ personal information provided by individuals, it should be understood that such information shall be used in accordance with all applicable laws concerning protection of personal information. Additionally, the collection, storage and use of such information may be subject to consent of the individual to such activity, for example, through well known “opt-in” or “opt-out” processes as may be appropriate for the situation and type of information. Storage and use of personal information may be in an appropriately secure manner reflective of the type of information, for example, through various encryption and anonymization techniques for particularly sensitive information.

The actual software code or specialized control hardware used to implement an embodiment is not limiting of the embodiment. Thus, the operation and behavior of the embodiment has been described without reference to the specific software code, it being understood that software and control hardware may be designed based on the description herein.

Even though particular combinations of features are recited in the claims and/or disclosed in the specification, these combinations are not intended to limit the disclosure of the possible implementations. In fact, many of these features may be combined in ways not specifically recited in the claims and/or disclosed in the specification. Although each dependent claim listed below may directly depend on only one other claim, the disclosure of the possible implementations includes each dependent claim in combination with every other claim in the claim set.

No element, act, or instruction used in the present application should be construed as critical or essential unless explicitly described as such. Also, as used herein, the article “a” is intended to include one or more items, and may be used interchangeably with the phrase “one or more.” Where only one item is intended, the term “one” or similar language is used. Further, the phrase “based on” is intended to mean “based, at least in part, on” unless explicitly stated otherwise. 

What is claimed is:
 1. A method, comprising: determining, by one or more devices, that a call has been placed to a call center by a user device; identifying, by the one or more devices, user information, the user information including information regarding at least one of: a user associated with the user device, or the user device; generating, based on determining that the call has been placed to the call center, and by the one or more devices, a customized visual interface, the customized visual interface being generated based on the identified user information; and outputting, by the one or more devices and to the user device, at least one of: the customized visual interface, or a link to the customized visual interface.
 2. The method of claim 1, wherein determining that the call has been placed to the call center includes at least one of: receiving a notification from the call center, or receiving a notification from a network device, of a telecommunications network via which the call was placed.
 3. The method of claim 1, wherein determining that the call has been placed to the call center includes receiving an identifier associated with the user device, wherein identifying the user information includes querying a user information repository based on the identifier associated with the user device.
 4. The method of claim 1, further comprising: determining information associated with the call center; and selecting a template, out of a plurality of templates, based on: the information associated with the call center, and the user information, wherein generating the customized visual interface includes: generating the customized visual interface based on the selected template.
 5. The method of claim 4, wherein the template includes one or more dynamic components, wherein generating the customized visual interface includes populating the one or more dynamic components with at least a portion of the user information.
 6. The method of claim 1, wherein the outputting includes outputting the link to the customized visual interface, the method further comprising: determining that the link has been accessed, wherein the generating is performed after determining that the link has been accessed.
 7. The method of claim 1, wherein the user information includes at least one of: a name of the user, a mobile device number associated with the user, a home address associated with the user, a work address associated with the user, history data associated with the user, the history data including at least one of: a location history associated with the user, or a web browsing history associated with the user, device capability information associated with the user device, a notification preference provided by the user, or a present location of the user device.
 8. The method of claim 7, wherein the user information includes the present location of the user device, the method further comprising: selecting a template, out of a plurality of templates, based on the present location of the user device, wherein generating the customized visual interface includes: generating the customized visual interface based on the selected template.
 9. A device, comprising: a memory device storing a set of processor-executable instructions; and a processor configured to execute the processor-executable instructions, wherein executing the computer-executable instructions causes the processor to: determine that a call has been placed to a call center by a user device; identify, by the one or more devices, user information, the user information including information regarding at least one of: a user associated with the user device, or the user device; generate, based on determining that the call has been placed to the call center, a customized visual interface, the customized visual interface being generated based on the identified user information; and output, to the user device, at least one of: the customized visual interface, or a link to the customized visual interface.
 10. The device of claim 9, wherein executing the processor-executable instructions, to determine that the call has been placed to the call center, further causes the processor to: receiving a notification from the call center, or receiving a notification from a network device, of a telecommunications network via which the call was placed.
 11. The device of claim 9, wherein determining that the call has been placed to the call center includes receiving an identifier associated with the user device, wherein executing the processor-executable instructions, to identify the user information, further causes the processor to query a user information repository based on the identifier associated with the user device.
 12. The device of claim 9, wherein executing the processor-executable instructions further causes the processor to: determine information associated with the call center; and select a template, out of a plurality of templates, based on: the information associated with the call center, and the user information, wherein executing the processor-executable instructions, to generate the customized visual interface, further causes the processor to: generate the customized visual interface based on the selected template.
 13. The device of claim 12, wherein the template includes one or more dynamic components, wherein executing the processor-executable instructions, to generate the customized visual interface, further causes the processor to populate the one or more dynamic components with at least a portion of the user information.
 14. The device of claim 9, wherein the outputting includes outputting the link to the customized visual interface, wherein executing the processor-executable instructions further causes the processor to: determine that the link has been accessed, wherein the generating is performed after determining that the link has been accessed.
 15. The device of claim 9, wherein the user information includes at least one of: a name of the user, a mobile device number associated with the user, a home address associated with the user, a work address associated with the user, history data associated with the user, the history data including at least one of: a location history associated with the user, or a web browsing history associated with the user, device capability information associated with the user device, a notification preference provided by the user, or a present location of the user device.
 16. The device of claim 15, wherein the user information includes the present location of the user device, wherein executing the processor-executable instructions further causes the processor to: select a template, out of a plurality of templates, based on the present location of the user device, wherein executing the processor-executable instructions, to generate the customized visual interface, further causes the processor to: generate the customized visual interface based on the selected template.
 17. A computer-readable medium, storing a plurality of processor-executable instructions, which, when executed by a processor, of a computing device, causes the processor to: determine that a user device, associated with a first telephone number, has placed a call to a second telephone number; determine, based on the first telephone number, user information associated with the user device, the user information including information regarding: a present location of the user device, and profile or history information associated with a user of the user device; determine, based on the first telephone number and the second telephone number, entity-specific information associated with the user device, the entity-specific information being provided by an entity associated with the second telephone number; select, based on the user information and the entity-specific information, a particular content template, of a plurality of content templates, the content template including one or more dynamic components; generate a customized visual interface based on the particular content template, the one or more dynamic components being populated based on: at least a portion of the user information, or at least a portion of the entity-specific information; and output, to the user device, the generated customized visual interface.
 18. The computer-readable medium of claim 17, wherein the processor-executable instructions, which cause the processor to output the generated customized visual interface, cause the processor to: output the generated customized visual interface, via an application-directed message that is directed to an application executing on the user device, wherein the application presents at least a portion of the customized visual interface.
 19. The computer-readable medium of claim 17, wherein the processor-executable instructions, which cause the processor to output the generated customized visual interface, cause the processor to: output a link, to a web server that provides the generated customized visual interface.
 20. The computer-readable medium of claim 17, wherein the entity-specific information includes at least one of: a purchase history associated with the user device, the purchase history relating to purchases of goods or services associated with the entity, a user-provided wishlist associated with the user device, the user-provided wishlist indicating goods or services in which the user has indicated interest, or an automatically-generated wishlist associated with the user device, the automatically-generated wishlist indicating goods or services in which the user is likely to be interested, wherein a likelihood of the interest of the user is based on past purchase, browsing, or wishlist history data. 